We recently got word from the Cambodian Ministry of Commerce:
សិក្ខាសាលា ស្តីអំពី“លើសពីទីផ្សារកម្ពុជា៖ ការនាំយកផលិតផលកម្ពុជាទៅកាន់ទីផ្សារអន្តរជាតិតាមរយៈ Alibaba.com” ដែលរៀបចំដោយក្រសួងពាណិជ្ជកម្មបានសហការជាមួយក្រុមហ៊ុនAlibaba ដើម្បីជំរុញការនាំចេញផលិតផលខ្មែរទៅកាន់ទីផ្សារអន្តរជាតិ និងផ្តល់ឱកាសដល់សហគ្រាសធុនតូច និងមធ្យម ក្នុងការទាញយកប្រយោជន៍ពីការធ្វើពាណិជ្ជកម្មតាមប្រព័ន្ធអេឡិចត្រូនិក និងសេដ្ឋកិច្ចឌីជីថល ឱ្យស្របទៅនឹងយុទ្ធសាស្ត្របញ្ចកោណដំណាក់កាលទី១ ដែលក្នុងនោះនៅក្នុងបញ្ចកោណទី២ ស្តីពី “ការធ្វើពិពិធកម្មសេដ្ឋកិច្ច និងការបង្កើនភាពប្រកួតប្រជែង” និង បញ្ចកោណទី៥ ស្តីពី “ការអភិវឌ្ឍសេដ្ឋកិច្ច និងសង្គមឌីជីថល”, និងការដាក់ចេញនូវ “ក្របខណ្ឌគោលនយោបាយសេដ្ឋកិច្ច និងសង្គមឌីជីថលកម្ពុជា២០២១-២០៣៥”។ សិក្ខាសាលានេះ គឺជាសកម្មភាពឆ្លុះបញ្ចាំងពីភាពជាដៃគូ និងកិច្ចសហការរវាងរដ្ឋ និងវិស័យឯកជន ក្នុងការលើកកម្ពស់ផលិតផលកម្ពុជា និងសំដៅជំរុញការនាំចេញទៅកាន់ទីផ្សារអន្តរជាតិ ជាពិសេស ការប្រតិបត្តិការតាមរយៈពាណិជ្ជកម្មតាមប្រព័ន្ធអេឡិចត្រូនិក។ តាមរយៈថ្នាលពាណិជ្ជកម្មសកលតាមប្រព័ន្ធអេឡិចត្រូនិក (eWTP) ក្រសួងពាណិជ្ជកម្មនឹងសហការជាមួយក្រុមហ៊ុន Alibaba ក្នុងការបើកពន្លាជាតិកម្ពុជានៅក្នុងផ្សារពាណិជ្ជកម្ម Alibaba.com នៅខែកញ្ញាខាងមុខ នៅក្នុងព្រឹត្តការណ៍អម ពិព័រណ៍ចិន-អាស៊ានលើកទី២១នៅទីក្រុងណាននីង តំបន់ស្វយ័តក្វាងស៊ី នៃសាធារណរដ្ឋប្រជាមានិតចិន និងចូលរួមសហការក្នុងការផ្សព្វផ្សាយផលិតផលកម្ពុជាបន្ថែមទៀតនៅក្នុងព្រឹត្តការណ៍ពិព័រណ៍ផ្សេងៗទៀតផងដែរ។ បន្ថែមពីនេះ ក្រសួងពាណិជ្ជកម្ម នឹងបន្តសហការជាមួយ Alibaba.com និងក្រសួង-ស្ថាប័នពាក់ព័ន្ធ ក្នុងការពង្រីកវិសាសភាពចំណេះដឹង ចំណេះធ្វើ បទពិសោធន៍ និងពង្រីកបណ្តាញអាជីវកម្មនៅក្រៅប្រទេសប្រកបដោយភាពជឿជាក់ ៕
中文翻译:
柬埔寨商务部与阿里巴巴公司联合举办了“超越柬埔寨市场:通过Alibaba.com将柬埔寨产品推向国际市场”研讨会,旨在推动柬埔寨产品的出口,并为中小企业提供利用电子商务和数字经济的机会,以符合第一阶段五角战略中的“经济多样化和竞争力增强”以及“数字经济和社会发展”目标,同时发布了《柬埔寨数字经济与社会政策框架2021-2035》。此次研讨会体现了政府与私营部门在提升柬埔寨产品和促进出口方面的合作关系,特别是通过电子商务运营。通过全球电子贸易平台(eWTP),商务部将与阿里巴巴公司合作,在即将于九月在中国广西南宁市举办的第21届中国-东盟博览会上,开设柬埔寨国家馆,并在其他展会中进一步推广柬埔寨产品。此外,商务部将继续与Alibaba.com及相关部门合作,扩大知识、技能、经验的交流,并拓展国际业务网络。
English Translation:
The Ministry of Commerce of Cambodia, in collaboration with Alibaba, organized a workshop on “Beyond the Cambodian Market: Bringing Cambodian Products to International Markets through Alibaba.com” to promote the export of Cambodian products. The workshop aims to provide opportunities for small and medium enterprises (SMEs) to benefit from e-commerce and the digital economy, aligning with the first phase of the pentagonal strategy, which includes “economic diversification and competitiveness enhancement” and “digital economy and social development”. The workshop also marks the launch of the “Cambodia Digital Economy and Social Policy Framework 2021-2035”. This event reflects the partnership and cooperation between the government and the private sector to boost Cambodian products and promote exports, especially through e-commerce operations. Through the Electronic World Trade Platform (eWTP), the Ministry of Commerce will collaborate with Alibaba to open a Cambodian national pavilion on Alibaba.com during the upcoming 21st China-ASEAN Expo in Nanning, Guangxi, China in September, and will participate in other exhibitions to further promote Cambodian products. Additionally, the Ministry will continue to collaborate with Alibaba.com and relevant ministries and institutions to expand knowledge, skills, experience, and the international business network.
分析/Analysis
中文分析:
柬埔寨是否有大举拥抱互联网和电子商务之态势?
是的,从上述快讯可以看出,柬埔寨正在大力推动互联网和电子商务的发展。通过与阿里巴巴的合作,柬埔寨政府希望通过电子商务平台将本国产品推向国际市场,并为中小企业提供新的商业机会。这表明柬埔寨正在积极拥抱数字经济,以期实现经济多样化和增强国际竞争力。
基于柬埔寨当前的基础设施以及网络大环境而言,还有哪些方面需要进行大力改革或者仍然需要加大再投资的?
尽管柬埔寨在电子商务领域显示出积极的态势,但仍有一些关键领域需要加强和改进:
- 网络基础设施:提升互联网覆盖率和网络速度,尤其是在农村和偏远地区。
- 支付系统:建立更加安全和便捷的电子支付系统,以支持电子商务的发展。
- 物流网络:改善国内物流基础设施,确保商品能够高效快速地送达国际市场。
- 数字素养教育:加强对中小企业和普通民众的数字素养培训,提升他们对电子商务工具和平台的使用能力。
阿里巴巴与柬埔寨达成合作之后,会为柬埔寨带来哪些方面的推动?
与阿里巴巴的合作将为柬埔寨带来多方面的推动:
- 国际市场接入:通过Alibaba.com,柬埔寨的中小企业可以更方便地进入国际市场,扩大销售渠道。
- 品牌知名度提升:在国际展会中的亮相,有助于提升柬埔寨产品在全球的知名度和美誉度。
- 技术和经验交流:通过与阿里巴巴的合作,柬埔寨企业可以学习到先进的电子商务技术和运营经验,提升整体竞争力。
- 经济增长:电子商务的发展将促进柬埔寨的经济增长,创造更多的就业机会,推动社会经济的全面发展。
English Analysis:
Is Cambodia embracing the internet and e-commerce on a large scale?
Yes, as indicated by the workshop organized by the Ministry of Commerce in collaboration with Alibaba, Cambodia is making significant strides towards embracing the internet and e-commerce. By partnering with Alibaba, the Cambodian government aims to bring local products to the international market through e-commerce platforms, providing new business opportunities for SMEs. This move shows Cambodia’s active embrace of the digital economy to achieve economic diversification and enhance international competitiveness.
What areas need significant reform or increased investment based on Cambodia’s current infrastructure and internet environment?
Despite the positive outlook, there are several key areas that require improvement and investment:
- Network Infrastructure: Enhancing internet coverage and speed, especially in rural and remote areas.
- Payment Systems: Establishing more secure and convenient electronic payment systems to support e-commerce growth.
- Logistics Network: Improving domestic logistics infrastructure to ensure efficient and swift delivery of goods to international markets.
- Digital Literacy Education: Strengthening digital literacy training for SMEs and the general population to improve their ability to use e-commerce tools and platforms effectively.
What benefits will the collaboration between Alibaba and Cambodia bring to Cambodia?
The collaboration with Alibaba will bring several benefits to Cambodia:
- Access to International Markets: SMEs in Cambodia will find it easier to access international markets via Alibaba.com, expanding their sales channels.
- Brand Recognition: Participating in international exhibitions will help raise the global recognition and reputation of Cambodian products.
- Technology and Experience Sharing: Cambodian businesses can learn advanced e-commerce technologies and operational experience from Alibaba, enhancing their overall competitiveness.
- Economic Growth: The development of e-commerce will boost Cambodia’s economic growth, create more job opportunities, and drive comprehensive social and economic development.